MITCHELL
FABRICS



Product Responsibilities:
- Documented fabric attributes and information for sales representatives and customers
- Met with vendors to view and discuss new product
- Created a product launch timeline including the product team, marketing, admin, web specialist and the warehouse
- Assisted in developing a fabric sample bag for customers to curate their own collections, the goal being to minimize fabric book waste
- Styled fabrics and directed the sessions with a professional photographer
- Photographed fabrics and mood boards for social media and email campaigns
- Designed graphic elements for fabric books and labels
- Generated multiple marketing pieces for various projects including print and digital
Company Info:
• End use: Drapery, upholstery, and bedding
• Products sold: Fabric by the yard
• Customer: Fabric sold to the trade only
• Location: Indiana, US